Protecting Your Privacy

Protecting Your Privacy

ATL Rewards will use the information you provide upon registration or otherwise, including your name, address, e-mail address, telephone number, any other contact information and your credit card information (collectively, your “Personal Information”) to administer ATL Rewards, including, without limitation, sending you e-mails regarding your account. ATL Rewards will not sell or otherwise deliberately provide your Personal Information to anyone unrelated to ATL Rewards for the purpose of soliciting you for products or services unrelated to ATL Rewards, except as allowed by you pursuant to your agreement to the “opt-in” options on the member enrollment web page or otherwise. ATL Rewards’ communications with the Participating Rewarding Merchants may include your Personal Information. In administering the program, ATL Rewards will share your Personal Information with the Participating Reward Providers and one or more data processing companies. The privacy policies of the Participating Reward Providers are located at their respective websites. If you would like to review the privacy policies of the data processing companies that ATL Rewards does or may work with, please contact ATL Rewards. Significant changes to this Privacy Policy will be sent to members via e-mail. We may change this Privacy Policy at any time without notice.

California Residents.

If you are a California resident under the age of 18 and you have publicly posted any information on our Websites, California Business and Professions Code § 22581 gives you the right to request and obtain removal of content or information you have publicly posted. If you wish to make such a request, please send an email with a detailed description of the specific content or information to customer.service@atlrewards.net.

If you are a California resident, effective January 1, 2020, you have additional rights when it comes to your personal information under the California Consumer Privacy Act (“CCPA”), including:

Right of access / disclosure. You have a right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months:

•       The categories of personal information we collected about you.

•       The categories of sources for the personal information we collected about you.

•       Our business or commercial purpose for collecting or selling that personal information.

•       The categories of third parties with whom we share that personal information.

•       The specific pieces of personal information we collected about you (also called a data portability request).

•       If we sold your personal information, the categories of personal information that each category of recipient purchased.

•       If we disclosed your personal information for a business purpose, the categories of personal information that each category of recipient obtained.

To make such a request, you may submit a request in writing to the address that appears at the bottom of these Member Terms of Use. Please note that your request is subject to verification, and that we are not obligated to provide personal information in response to such a request if a consumer makes more than two requests in a 12-month period.

Right of deletion. You have a right to request that we delete your personal information, and that we direct any service providers to do the same. To make such a request, please submit it in writing to the address that appears at the bottom of these Member Terms of Use. Please note that your request is subject to verification. We also reserve the right to deny your request if your personal information is required to:

•       Complete the transaction for which the personal information was collected;

•       Provide a product requested by you;

•       Continue the ongoing business relationship with you within the reasonably anticipated context of that relationship;

•       Perform a contract between you and ATL Rewards;

•       Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for that activity;

•       Debug to identify and repair errors that impair existing intended functionality;

•       Exercise free speech, ensure the right of another California resident to exercise his or her right of free speech, or exercise another right provided for by law;

•       Comply with the California Electronic Communications Privacy Act;

•       Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws;

•       To enable solely internal uses that are reasonably aligned with the expectations of you based on your relationship with us;

•       Comply with legal obligations;

•       Otherwise to be used internally in a lawful manner that is compatible with the context in which you provided the personal information; or

•       Provide employment and related benefits.

Right to opt out. If you are a California resident, you have the right to opt out of having your personal information sold to third-parties. If you are under the age of 16 but at least 13, you have the right to only have your information sold if you opt in and affirmatively authorize the sale of your personal information; if a child is less than 13, then the child’s parent or guardian must opt in and affirmatively authorize the sale of personal information.  Our current practice is to not sell your personal information for monetary or other valuable consideration and we have not done so in the preceding 12 months.  We may, however, share your personal information with third parties as described elsewhere in this notice and receive some benefit, such as a service or an improvement in service, in return.

Right of non-discrimination. You have a right to exercise your rights under the CCPA without being subject to discrimination, including, but not limited to, by:

•       Denying you goods or services;

•       Charging you different prices or rates for goods or services;

•       Providing you a different level or quality of goods or services; or

•       Suggesting you will receive a different price or rate for goods or services or a different level of quality of goods or services.

This right does not prohibit a business from charging a consumer a different price or rate, or from providing a different level or quality of goods or services, if that difference is reasonably related to the value provided to the business by the consumer’s data.  In certain instances, we may need your information to provide you with a particular service.  For example, if you decide to join ATL Rewards, you will need to provide us with certain information about yourself.  To provide you with the benefits of ATL Rewards, we may need to have that information on file.  If you request that we delete that information, we will honor that request, but we may not be able to provide you with the benefits of a ATL Rewards account.

Personal Information Collected (By Categories Set Forth In CCPA).  During the preceding 12 months, we have collected the following categories of personal information about California consumers (including, but not limited to, customers, job applicants and/or employees):

•       Identifiers (including, for example, names, email addresses, postal addresses, and IP addresses);

•       “Personal Information” as defined in California Civil Code section 1798.80, subsection (e) (such as names, address, and telephone numbers);

•       Characteristics of protected classifications under California or federal law (for example, demographic data collected about employees or descriptions of subjects in connection with incident reports);

•       Commercial information (such as records of services provided or ATL Rewards points earned);

•       Biometric information defined in the CCPA to include an individual’s physiological, biological or behavioral characteristics that can be used singly or in combination with other identifying data, to establish individual identity (for example, images recorded on security video);

•       Internet or other electronic network activity information (such as MAC address information collected in connection with use of our Wi-Fi network, website usage details, or IP addresses);

•       Geolocation data (for example, a record of your using a service at one of our properties);

•       Audio, electronic, visual, thermal, olfactory, or similar information (such as images recorded on security video);

•       Professional or employment-related information (for example, if you choose to apply for employment with us);

•       Education information (for example, if you choose to apply for employment with us);

•       Inferences drawn from any of the information identified above to create a profile about a consumer or resident reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes (for example, inferences that may be drawn about our property that you prefer to visit).

Personal Information Disclosed for a Business Purpose (By Categories Set Forth In CCPA).  During the preceding 12 months, we have disclosed the following categories of personal information about California consumers (including, but not limited to, customers, job applicants and/or employees) for a business purpose (such as to perform services on our or a service provider’s behalf or to detect or protect against illegal or fraudulent activity):

•       Identifiers (including, for example, names, email addresses, postal addresses, and IP addresses);

•       “Personal Information” as defined in California Civil Code section 1798.80, subsection (e) (such as names, address, and telephone numbers);

•       Characteristics of protected classifications under California or federal law (for example, demographic data collected about employees or descriptions of subjects in connection with incident reports);

•       Commercial information (such as records of services provided or ATL Rewards points earned);

•       Biometric information defined in the CCPA to include an individual’s physiological, biological or behavioral characteristics that can be used singly or in combination with other identifying data, to establish individual identity (for example, images recorded on security video);

•       Internet or other electronic network activity information (such as MAC address information collected in connection with use of our Wi-Fi network, website usage details, or IP addresses);

•       Geolocation data (for example, a record of your using a service at one of our properties);

•       Audio, electronic, visual, thermal, olfactory, or similar information (such as images recorded on security video);

•       Professional or employment-related information (for example, if you choose to apply for employment with us);

•       Education information (for example, if you choose to apply for employment with us);

•       Inferences drawn from any of the information identified above to create a profile about a consumer or resident reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes (for example, inferences that may be drawn about our property that you prefer to visit).

Nevada Residents.

Are you a Nevada resident?  If so, you have the right to request that we not sell for monetary consideration personal information we have collected, or will collect from or about you to any non-affiliated third party for the purpose of that non-affiliated third party licensing or selling your personal information to others. To submit this request, please send an email to customer.service@atlrewards.net. Please note, we reserve the right to verify any request upon receipt.

This Privacy Policy was last updated on January 1, 2020.